{"id":9808,"date":"2024-10-29T14:46:26","date_gmt":"2024-10-29T05:46:26","guid":{"rendered":"https:\/\/dgloss.co.jp\/?post_type=column&p=9808"},"modified":"2024-10-29T14:46:27","modified_gmt":"2024-10-29T05:46:27","slug":"btob-marketing-kpi","status":"publish","type":"column","link":"https:\/\/dgloss.co.jp\/en\/column\/btob-marketing-kpi\/","title":{"rendered":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u8a2d\u5b9a\u30ac\u30a4\u30c9\uff01\u624b\u9806\u3084\u8a2d\u5b9a\u4f8b\u3082\u7d39\u4ecb"},"content":{"rendered":"
\n
\"btob\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0KPI\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1\"<\/figure><\/div>\n\n\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u5404\u65bd\u7b56\u306e\u76ee\u6a19\u6570\u5024\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u305d\u308c\u305e\u308cKPI\u3092\u8a2d\u5b9a<\/font><\/strong>\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

KPI\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u52b9\u679c\u6e2c\u5b9a\u3084PDCA\u30b5\u30a4\u30af\u30eb\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u300cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u5b9a\u306b\u96e3\u3057\u3055\u3092\u611f\u3058\u3066\u3044\u308b\u300d
\u300cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306bKPI\u8a2d\u5b9a\u3092\u898b\u76f4\u3057\u305f\u3044\u300d<\/p>\n\n\n\n

\u3053\u306e\u3088\u3046\u306b\u8003\u3048\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u8a2d\u5b9a\u30ac\u30a4\u30c9\u306b\u3064\u3044\u3066\u89e3\u8aac<\/strong>\u3057\u307e\u3059\u3002\u624b\u9806\u3084\u8a2d\u5b9a\u4f8b\u3082\u7d39\u4ecb\u3057\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u3068\u306f \uff1f<\/h2>\n\n\n
\n
\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u3068\u306f<\/figure><\/div>\n\n\n

BtoB\u306f\u3001\u6210\u679c\u3092\u9054\u6210\u3059\u308b\u307e\u3067\u9577\u671f\u5316\u3057\u3084\u3059\u3044<\/strong>\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3082\u3057\u3001KPI\u3092\u8a2d\u5b9a\u3057\u306a\u3051\u308c\u3070\u3001\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3059\u3079\u304d\u3053\u3068\u3092\u660e\u78ba\u5316\u3067\u304d\u307e\u305b\u3093\u3002\u9014\u4e2d\u3067\u554f\u984c\u304c\u751f\u3058\u3066\u3082\u8ab2\u984c\u3092\u898b\u51fa\u3060\u305b\u306a\u3051\u308c\u3070\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u9042\u884c\u3092\u59a8\u3052\u308b\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u305d\u3053\u3067\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u30b4\u30fc\u30eb\u307e\u3067\u306e\u9053\u306e\u308a\u304c\u660e\u78ba\u306b\u306a\u308b<\/font><\/strong>\u3060\u3051\u3067\u306a\u304f\u3001\u9014\u4e2d\u3067\u554f\u984c\u304c\u751f\u3058\u3066\u3082\u65e9\u671f\u767a\u898b\u3068\u6539\u5584\u304c\u53ef\u80fd<\/font><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n

\u306a\u304a\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u306f\u3001\u76ee\u6a19\u304b\u3089\u9006\u7b97\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u306b\u7559\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306bKPI\u8a2d\u5b9a\u304c\u5fc5\u8981\u306a\u7406\u7531<\/h2>\n\n\n
\n
\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306bKPI\u8a2d\u5b9a\u304c\u5fc5\u8981\u306a\u7406\u7531\"<\/figure><\/div>\n\n\n

\u305d\u308c\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306bKPI\u304c\u5fc5\u8981\u306a\u7406\u7531\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    \n
  1. \u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u660e\u78ba\u306b\u3067\u304d\u308b<\/li>\n\n\n\n
  2. \u30c1\u30fc\u30e0\u529b\u306e\u5f37\u5316\u3068\u751f\u7523\u6027\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/li>\n\n\n\n
  3. PDCA\u30b5\u30a4\u30af\u30eb\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u56de\u305b\u308b<\/li>\n<\/ol>\n\n\n\n

    \u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u660e\u78ba\u306b\u3067\u304d\u308b<\/h3>\n\n\n\n

    \u307e\u305a\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\uff08\u696d\u52d9\u306e\u6d41\u308c\u3092\u59a8\u3052\u308b\u554f\u984c\uff09\u3092\u660e\u78ba\u306b\u3067\u304d\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306f\u591a\u5c90\u306b\u308f\u305f\u308b\u305f\u3081\u3001\u4eba\u624b\u4e0d\u8db3\u3084\u5c5e\u4eba\u5316\u306b\u3088\u308a\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u304c\u751f\u3058\u308b<\/strong>\u30b1\u30fc\u30b9\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

    \u305d\u3053\u3067KPI\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u304c\u751f\u3058\u305f\u7b87\u6240\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u660e\u78ba\u306b\u3067\u304d\u308c\u3070\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u65bd\u7b56\u306e\u7acb\u6848\u304c\u53ef\u80fd<\/font><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n

    \u30c1\u30fc\u30e0\u529b\u306e\u5f37\u5316\u3068\u751f\u7523\u6027\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/h3>\n\n\n\n

    \u6226\u7565\u306e\u4f01\u753b\u3084\u7acb\u6848\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u304c\u884c\u3044\u307e\u3059\u304c\u3001\u6226\u7565\u3092\u5143\u306b\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u306e\u306f\u55b6\u696d\u90e8\u3067\u3059\u3002<\/p>\n\n\n\n

    \u5206\u696d\u5236\u3067\u306f\u3001\u90e8\u7f72\u3054\u3068\u306b\u8a2d\u5b9a\u3059\u308bKPI\u304c\u7570\u306a\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u305f\u3081\u3001\u696d\u52d9\u52b9\u7387\u3084\u751f\u7523\u6027\u306e\u4f4e\u4e0b\u3092\u62db\u304f\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    \u305d\u3053\u3067\u3001KPI\u3092\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u5171\u6709\u3059\u308c\u3070\u3001\u4e00\u3064\u306e\u30d9\u30af\u30c8\u30eb\u306b\u5411\u304b\u3063\u3066\u9032\u3081\u307e\u3059<\/font><\/strong>\u3002\u751f\u7523\u6027\u304c\u5411\u4e0a\u3059\u308b\u4ed6\u306b\u3082\u3001\u6210\u679c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3059\u3079\u304d\u3053\u3068\u304c\u308f\u304b\u308b\u306e\u3067\u3001\u500b\u4eba\u306e\u6210\u9577\u306b\u3082\u3064\u306a\u304c\u308b<\/strong>\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

    PDCA\u30b5\u30a4\u30af\u30eb\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u56de\u305b\u308b<\/h3>\n\n\n\n

    \u305d\u3057\u3066\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3084\u3059\u304f\u306a\u308b\u306e\u3082\u7406\u7531\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n\n\n\n

    \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u3092\u9ad8\u3081\u6210\u679c\u306b\u3064\u306a\u3052\u3084\u3059\u304f\u3059\u308b\u306b\u306f\u3001\u7d99\u7d9a\u7684\u306bPDCA\u3092\u56de\u3059\u5fc5\u8981<\/strong>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

      \n
    • P\uff1aPlan\uff08\u8a08\u753b\uff09<\/li>\n\n\n\n
    • D\uff1aDo\uff08\u5b9f\u884c\uff09<\/li>\n\n\n\n
    • C\uff1aCheck\uff08\u6e2c\u5b9a\uff09<\/li>\n\n\n\n
    • A\uff1aAction\uff08\u6539\u5584\uff09<\/li>\n<\/ul>\n\n\n\n

      \u3053\u306e\u3088\u3046\u306bPDCA\u30b5\u30a4\u30af\u30eb\u306f\u30014\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u7e70\u308a\u8fd4\u3057\u307e\u3059\u304c\u3001KPI\u3092\u8a2d\u5b9a\u3067\u304d\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u3069\u3053\u306b\u8ab2\u984c\u304c\u6f5c\u3093\u3067\u3044\u308b\u304b\u3092\u3059\u3050\u306b\u628a\u63e1\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

      KPI\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u8ab2\u984c\u3092\u898b\u3064\u3051\u3084\u3059\u304f<\/font><\/strong>\u306a\u308a\u3001PCDA\u30b5\u30a4\u30af\u30eb\u3082\u30b9\u30e0\u30fc\u30ba\u306b\u56de\u305b\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

      BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b\u624b\u98064\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n
      \n
      \"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b\u624b\u98064\u30b9\u30c6\u30c3\u30d7\"<\/figure><\/div>\n\n\n

      BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u8a2d\u5b9a\u306f\u3001\u4ee5\u4e0b\u306e\u624b\u9806\u3067\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

        \n
      1. KGI\uff08\u7d4c\u55b6\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n\n\n\n
      2. KSF\uff08\u91cd\u8981\u6210\u529f\u8981\u56e0\uff09\u3092\u6d17\u3044\u51fa\u3059<\/li>\n\n\n\n
      3. KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n\n\n\n
      4. KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\u3059\u308b<\/li>\n<\/ol>\n\n\n\n

        \u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

        \u30b9\u30c6\u30c3\u30d71\uff1aKGI\uff08\u7d4c\u55b6\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n\n\n\n

        \u307e\u305a\u3001\u6700\u7d42\u30b4\u30fc\u30eb\u3068\u306a\u308b\u3001KGI\uff08\u7d4c\u55b6\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

        KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001KGI\u304b\u3089\u9006\u7b97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/font><\/strong>\u305f\u3081\u3001KGI\u306e\u8a2d\u5b9a\u306f\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n

          \n
        • \u4eca\u5e74\u5ea6\u306e\u58f2\u4e0a\u3092\u524d\u5e74\u5ea6\u3088\u308a\u25ef%\u30a2\u30c3\u30d7\u3059\u308b<\/li>\n\n\n\n
        • \u4e0a\u534a\u671f\u306e\u58f2\u4e0a\u3092\u524d\u5e74\u306e\u25ef%\u30a2\u30c3\u30d7\u3059\u308b<\/li>\n<\/ul>\n\n\n\n

          \u3053\u306e\u3088\u3046\u306b\u3001KGI\u306f\u671f\u9650\u3068\u76ee\u6a19\u5024\u3092\u5177\u4f53\u7684\u306b\u8a2d\u5b9a\u3059\u308b<\/strong>\u306e\u3082\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n

          \u30b9\u30c6\u30c3\u30d72\uff1aKSF\uff08\u91cd\u8981\u6210\u529f\u8981\u56e0\uff09\u3092\u6d17\u3044\u51fa\u3059<\/h3>\n\n\n\n

          \u6b21\u306b\u3001KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u3068\u306a\u308b\u3001KSF\uff08\u91cd\u8981\u6210\u529f\u8981\u56e0\uff09\u3092\u6d17\u3044\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

          \u306a\u304a\u3001KSF\u306e\u8a2d\u5b9a\u306f\u3001\u5b9a\u91cf\u7684\u3067\u306a\u304f\u3066\u3082\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

            \n
          • \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5145\u5b9f\u3055\u305b\u3066\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b<\/li>\n\n\n\n
          • SNS\u306e\u5c0e\u5165\u3067\u8a8d\u77e5\u3092\u62e1\u5927\u3055\u305b\u308b<\/li>\n<\/ul>\n\n\n\n

            KFS\u306f\u3001KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u30ad\u30fc\u30dd\u30a4\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u30a4\u30e1\u30fc\u30b8<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n

            \u30b9\u30c6\u30c3\u30d73\uff1aKPI\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n\n\n\n

            \u305d\u3057\u3066\u3001KPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

            \u3053\u3053\u3067\u306f\u3001KSF\u3092\u5143\u306b\u6570\u5024\u3067\u8a2d\u5b9a\u3059\u308b<\/font><\/strong>\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n

              \n
            • \u65b0\u898f\u9867\u5ba2\u7372\u5f97\u7387\u25ef%\u5897\u3084\u3059<\/li>\n\n\n\n
            • \u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u25ef%\u5897\u3084\u3059<\/li>\n\n\n\n
            • \u30bb\u30df\u30ca\u30fc\u306e\u5b9f\u65bd\u56de\u6570\u3092\u25ef\u56de\u306b\u3059\u308b<\/li>\n<\/ul>\n\n\n\n

              \u3053\u306e\u3088\u3046\u306b\u5177\u4f53\u7684\u306a\u6570\u5024\u3067\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6307\u6a19\u3092\u660e\u78ba\u5316<\/strong>\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

              \u30b9\u30c6\u30c3\u30d74\uff1aKPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n\n\n\n

              KPI\u30c4\u30ea\u30fc\u306f\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u5168\u4f53\u3092\u53ef\u8996\u5316\u3059\u308b\u305f\u3081\u306b\u4f5c\u6210<\/font><\/strong>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

              KPI\u30c4\u30ea\u30fc\u304c\u3042\u308c\u3070\u3001KGI\u306e\u9054\u6210\u306b\u5411\u3051\u3066\u3059\u3079\u304d\u3053\u3068\u3092\u898b\u3048\u308b\u5316\u3067\u304d\u308b\u306e\u304c\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n

              KPI\u30c4\u30ea\u30fc\u3092\u793e\u5185\u3067\u5171\u6709\u3059\u308c\u3070\u3001\u30c1\u30fc\u30e0\u529b\u306e\u5f37\u5316\u306b\u3082\u3064\u306a\u304c\u308b<\/strong>\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

              BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/h2>\n\n\n
              \n
              \"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9\"<\/figure><\/div>\n\n\n

              BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u4ee5\u4e0b\u306e\u6ce8\u610f\u70b9\u3082\u610f\u8b58\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

                \n
              1. \u5b9a\u91cf\u7684\u306b\u8a2d\u5b9a\u3059\u308b<\/li>\n\n\n\n
              2. \u5b9f\u73fe\u53ef\u80fd\u306a\u6570\u5024\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n\n\n\n
              3. \u53ef\u80fd\u306a\u9650\u308a\u7d30\u5206\u5316\u3059\u308b<\/li>\n\n\n\n
              4. \u9805\u76ee\u306bMLQ\u3092\u76db\u308a\u8fbc\u3080<\/li>\n<\/ol>\n\n\n\n

                \u5b9a\u91cf\u7684\u306b\u8a2d\u5b9a\u3059\u308b<\/h3>\n\n\n\n

                KPI\u306f\u5b9a\u91cf\u7684\u306b\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

                \u6307\u6a19\u304c\u66d6\u6627\u3067\u306f\u3001\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3059\u3079\u304d\u3053\u3068\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u307e\u305b\u3093\u3002\u30c1\u30fc\u30e0\u5185\u306e\u8a8d\u8b58\u306b\u30ba\u30ec\u304c\u751f\u3058\u3066\u696d\u52d9\u306e\u9042\u884c\u3092\u59a8\u3052\u308c\u3070\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044<\/font><\/strong>\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

                KPI\u3092\u5b9a\u91cf\u7684\u306b\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u30b4\u30fc\u30eb\u3078\u306e\u9053\u306e\u308a\u3092\u660e\u78ba\u5316<\/strong>\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

                \u5b9f\u73fe\u53ef\u80fd\u306a\u6570\u5024\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n\n\n\n

                KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u5b9f\u73fe\u53ef\u80fd\u306a\u6570\u5024\u3067\u3042\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n

                \u9ad8\u3059\u304e\u308b\u76ee\u6a19\u3092\u63b2\u3052\u305f\u7d50\u679c\u3001\u696d\u52d9\u8ca0\u62c5\u304c\u5897\u3048\u696d\u52d9\u306b\u8ffd\u308f\u308c\u3066\u7cbe\u795e\u7684\u306a\u8ca0\u62c5\u304c\u5927\u304d\u304f\u306a\u308c\u3070\u3001\u30c1\u30fc\u30e0\u5185\u306b\u6df7\u4e71\u3092\u62db\u304f<\/font><\/strong>\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

                \u81ea\u793e\u306e\u73fe\u72b6\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u306a\u304c\u3089\u3001\u5b9f\u73fe\u53ef\u80fd\u306a\u6570\u5024\u3092\u8a2d\u5b9a<\/strong>\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

                \u53ef\u80fd\u306a\u9650\u308a\u7d30\u5206\u5316\u3059\u308b<\/h3>\n\n\n\n

                KPI\u306f\u3001\u53ef\u80fd\u306a\u9650\u308a\u7d30\u5206\u5316\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

                \u7d30\u5206\u5316\u304c\u3067\u304d\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u554f\u984c\u304c\u751f\u3058\u305f\u3068\u304d\u767a\u751f\u7b87\u6240\u306e\u767a\u898b\u304c\u9045\u308c\u3001\u8fc5\u901f\u306b\u5bfe\u51e6\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

                \u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u9045\u308c\u304c\u751f\u3058\u308c\u3070\u3001\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u306a\u3044<\/font><\/strong>\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

                KPI\u3092\u7d30\u5206\u5316\u3057\u3066\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u304c\u660e\u78ba\u306b\u306a\u308c\u3070\u3001\u6539\u5584\u306b\u5411\u3051\u3066\u6700\u9069\u306a\u65bd\u7b56\u3092\u5b9f\u65bd<\/strong>\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

                \u9805\u76ee\u306bMLQ\u3092\u76db\u308a\u8fbc\u3080<\/h3>\n\n\n\n

                \u305d\u3057\u3066\u3001\u9805\u76ee\u306bMLQ\uff08Marketing Qualified Lead\uff09\u3092\u76db\u308a\u8fbc\u3093\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

                MLQ\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u5275\u51fa\u3055\u308c\u305f\u3001\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2<\/strong>\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n

                \u4e00\u53e3\u306b\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u3044\u3063\u3066\u3082\u3001\u5168\u3066\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

                KPI\u8a2d\u5b9a\u306bMLQ\u3092\u76db\u308a\u8fbc\u3081\u3070\u6210\u7d04\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u3001\u5229\u76ca\u5411\u4e0a\u304c\u898b\u8fbc\u3081\u308b<\/font><\/strong>\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

                BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u65bd\u7b56\u5225KPI\u8a2d\u5b9a\u4f8b<\/h2>\n\n\n
                \n
                \"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u65bd\u7b56\u5225KPI\u8a2d\u5b9a\u4f8b\"<\/figure><\/div>\n\n\n

                \u3067\u306f\u6700\u5f8c\u306b\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u5225\u306bKPI\u306e\u8a2d\u5b9a\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

                  \n
                1. \u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u30fb\u55b6\u696d<\/li>\n\n\n\n
                2. \u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8\u30fb\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/li>\n\n\n\n
                3. Web\u5e83\u544a<\/li>\n\n\n\n
                4. \u30a6\u30a7\u30d3\u30ca\u30fc<\/li>\n\n\n\n
                5. \u30e1\u30eb\u30de\u30ac<\/li>\n<\/ol>\n\n\n\n

                  \u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u30fb\u55b6\u696d<\/h3>\n\n\n\n

                  \u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3084\u55b6\u696d\u3067\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\u3092\u76ee\u7684\u3068\u3057\u3066\u4ee5\u4e0b\u306e\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

                    \n
                  • \u67b6\u96fb\u6570\/\u901a\u8a71\u7387<\/li>\n\n\n\n
                  • \u67b6\u96fb\u6570\/\u30a2\u30dd\u7372\u5f97\u7387<\/li>\n\n\n\n
                  • \u30e1\u30fc\u30b9\u9001\u4ed8\u6570\/\u958b\u5c01\u7387\u30fb\u8fd4\u4fe1\u7387<\/li>\n\n\n\n
                  • \u30a2\u30d7\u30ed\u30fc\u30c1\u6570\/\u5546\u8ac7\u7372\u5f97\u7387<\/li>\n\n\n\n
                  • \u5546\u8ac7\u6570\/\u6210\u7d04\u7387<\/li>\n<\/ul>\n\n\n\n

                    \u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u91cd\u8996\u3057\u904e\u304e\u308b\u3068\u8cea\u304c\u4f4e\u4e0b\u3059\u308b<\/font><\/strong>\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

                    \u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u306b\u306f\u3001KPI\u306e\u8a2d\u5b9a\u9805\u76ee\u306b\u3001\u53d7\u6ce8\u6570\u3084\u53d7\u6ce8\u7387\u3001\u53d7\u6ce8\u91d1\u984d\u306a\u3069\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308b\u6307\u6a19\u3082\u5fc5\u8981<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n

                    \u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8\u30fb\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/h3>\n\n\n\n

                    \u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3051\u308bKPI\u306f\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n

                      \n
                    • \u30b3\u30f3\u30c6\u30f3\u30c4\u6570\/\u516c\u958b\u6570<\/li>\n\n\n\n
                    • \u691c\u7d22\u9806\u4f4d\/\u691c\u7d22\u6d41\u5165\u6570<\/li>\n\n\n\n
                    • SNS\u6d41\u5165\u6570<\/li>\n\n\n\n
                    • SNS\u30b7\u30a7\u30a2\u7387<\/li>\n\n\n\n
                    • PV\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09\u6570<\/li>\n\n\n\n
                    • UU\uff08\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\uff09\u6570<\/li>\n\n\n\n
                    • CV\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\/CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/li>\n\n\n\n
                    • \u30da\u30fc\u30b8\u3054\u3068\u306e\u6ede\u5728\u6642\u9593<\/li>\n\n\n\n
                    • \u76f4\u5e30\u7387<\/li>\n\n\n\n
                    • \u96e2\u8131\u7387<\/li>\n<\/ul>\n\n\n\n

                      \u306a\u304a\u3001\u8fd1\u5e74\u3067\u306f\u30d1\u30bd\u30b3\u30f3\u4ee5\u5916\u306b\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30bf\u30d6\u30ec\u30c3\u30c8\u3067\u30a2\u30af\u30bb\u30b9\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                      \u30c7\u30d0\u30a4\u30b9\u306b\u3088\u3063\u3066\u6210\u679c\u304c\u5909\u308f\u308b\u5834\u5408\u304c\u3042\u308b\u306e\u3067\u3001\u96c6\u8a08\u306f\u30c7\u30d0\u30a4\u30b9\u3054\u3068\u306b\u5b9f\u65bd<\/strong>\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

                      Web\u5e83\u544a<\/h3>\n\n\n\n

                      Web\u5e83\u544a\u306eKPI\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n

                        \n
                      • \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570<\/li>\n\n\n\n
                      • CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09<\/li>\n\n\n\n
                      • \u30af\u30ea\u30c3\u30af\u6570\/CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<\/li>\n\n\n\n
                      • \u30af\u30ea\u30c3\u30af\u5358\u4fa1<\/li>\n\n\n\n
                      • CV\u6570\/CVR<\/li>\n\n\n\n
                      • ROI\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09<\/li>\n<\/ul>\n\n\n\n

                        \u306a\u304a\u3001Web\u5e83\u544a\u306b\u306f\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306a\u3069\u7a2e\u985e\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u7279\u5fb4\u304c\u7570\u306a\u308a\u307e\u3059\u3002KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u76ee\u7684\u306b\u30de\u30c3\u30c1\u3057\u3066\u3044\u308b\u304b\u3082\u91cd\u8981<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n

                        \u30a6\u30a7\u30d3\u30ca\u30fc<\/h3>\n\n\n\n

                        \u30a6\u30a7\u30d3\u30ca\u30fc\u306b\u304a\u3051\u308bKPI\u8a2d\u5b9a\u4f8b\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n

                          \n
                        • \u96c6\u5ba2\u6570<\/li>\n\n\n\n
                        • \u53c2\u52a0\u7533\u3057\u8fbc\u307f\u6570\/\u7533\u3057\u8fbc\u307f\u7387<\/li>\n\n\n\n
                        • \u5f53\u65e5\u53c2\u52a0\u6570\/\u53c2\u52a0\u7387<\/li>\n\n\n\n
                        • \u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u53ce\u7387<\/li>\n\n\n\n
                        • \u30bf\u30fc\u30b2\u30c3\u30c8\u7372\u5f97\u7387<\/li>\n\n\n\n
                        • \u5546\u8ac7\u6570\/\u5546\u8ac7\u5316\u7387<\/li>\n\n\n\n
                        • CAC\uff08\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff09<\/li>\n\n\n\n
                        • \u53d7\u6ce8\u6570<\/li>\n<\/ul>\n\n\n\n

                          \u30a6\u30a7\u30d3\u30ca\u30fc\u306f\u3001\u53c2\u52a0\u3057\u3084\u3059\u3044\u305f\u3081\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3084\u3059\u3044\u53cd\u9762\u3001\u5546\u8ac7\u306b\u3064\u306a\u304c\u308b\u78ba\u7acb\u306f\u3042\u307e\u308a\u9ad8\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u305f\u3060\u3057\u3001\u30cb\u30c3\u30c1\u306a\u30c6\u30fc\u30de\u306f\u53c2\u52a0\u8005\u6570\u304c\u5c11\u306a\u3044\u3082\u306e\u306e\u3001\u5546\u8ac7\u7387\u304c\u9ad8\u3044<\/strong>\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

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                          \u30e1\u30eb\u30de\u30ac<\/h3>\n\n\n\n

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                            \n
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                          • \u958b\u5c01\u7387<\/li>\n\n\n\n
                          • CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<\/li>\n\n\n\n
                          • \u53cd\u5fdc\u7387<\/li>\n\n\n\n
                          • CVR<\/li>\n\n\n\n
                          • \u914d\u4fe1\u89e3\u9664\u7387<\/li>\n<\/ul>\n\n\n\n

                            \u306a\u304a\u3001CTR\u306f\u30e1\u30fc\u30eb\u672c\u6587\u4e2d\u306e\u8907\u6570\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u30011\u56de\u3057\u304b\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u305b\u3093\u304c\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u9ad8\u3044\u3068\u95a2\u5fc3\u3084\u8208\u5473\u3082\u9ad8\u3044<\/strong>\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

                            \u53cd\u5fdc\u7387\u306f\u3001\u914d\u4fe1\u306b\u6210\u529f\u3057\u3001\u304b\u3064\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3057\u305f\u5272\u5408\u3067\u3059\u3002<\/p>\n\n\n\n

                            \u307e\u3068\u3081\uff1aBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u306f\u65bd\u7b56\u5225\u306b\u5b9f\u73fe\u53ef\u80fd\u306a\u6570\u5024\u3092\u8a2d\u5b9a\u3057\u3088\u3046<\/h2>\n\n\n
                            \n
                            \"\u307e\u3068\u3081\uff1aBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u306f\u65bd\u7b56\u5225\u306b\u5b9f\u73fe\u53ef\u80fd\u306a\u6570\u5024\u3092\u8a2d\u5b9a\u3057\u3088\u3046\"<\/figure><\/div>\n\n\n

                            KPI\u306f\u65bd\u7b56\u3054\u3068\u306b\u8a2d\u5b9a\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u8907\u6570\u306e\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u3001\u76ee\u7684\u306b\u5408\u308f\u305b\u305fKPI\u8a2d\u5b9a\u304c\u91cd\u8981<\/font><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n

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